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Coronavirus Articles

4 MERCHANDISING TIPS FOR BOOSTING RETAIL REVENUE

4 MERCHANDISING TIPS FOR BOOSTING RETAIL REVENUE

Looking for ways to supplement the extra revenue you’d normally get from double booking and longer appointment times? Look no further than your retail shelves! Ready to learn more? We tapped Victory Barber & Brand™ Founder Matty Conrad (@mattyconrad) to share his tips for successfully reworking your retail space and how to get clients comfortable with choosing the right products. Scroll down for some serious retail therapy. 
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Matty Conrad Shares What Victory Barber & Brand™ Is Doing To Keep Staff & Clients Safe

Matty Conrad Shares What Victory Barber & Brand™ Is Doing To Keep Staff & Clients Safe

As salons and barbershops are reopening, many shop owners face new health and safety concerns from their staff and clients, as well as mounting overhead costs for how to pay for it all. That’s why Victory Barber & Brand™ Founder Matty Conrad (@mattyconrad) spoke with BTC’s Editorial Director Lauren Rees to explain how he’s handling Canada’s sanitation and PPE guidelines for his four Vancouver-area barbershops and how to use retail to keep your revenue up. 
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CORONAVIRUS: 5 SHORT-TERM CHANGES TO MAKE ASAP ONCE YOU REOPEN

CORONAVIRUS: 5 SHORT-TERM CHANGES TO MAKE ASAP ONCE YOU REOPEN

Salon/Suite Owners: It’s time to reopen your salon and get back to work, now what? At least in the short term, the way we operate our businesses will need to change—don’t be scared, get prepared—to protect the safety of our clientele, staff and ourselves. We need to acknowledge that our clients are coming back to us with new expectations, and possibly some reservations, so we can proactively implement plans that reduce risks and prioritize safety first. 
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HOW TO PROPERLY DISINFECT + CLEAN YOUR SHOP BEFORE REOPENING

HOW TO PROPERLY DISINFECT + CLEAN YOUR SHOP BEFORE REOPENING

Salon and suite owners, we know you’re ready to get back to business (doing what you love most!), but there is some important preparation that need to happen first. The reality is, when we get back into the salon, the virus will still be here. That’s why it’s essential that we get prepared ASAP and act diligently to make our salons as safe as possible BEFORE we reopen our doors—but, where to start?
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