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Hands down one of the biggest things that happened during this year’s #thebtcshow was the launch of resident BTC Barber Bro Matty Conrad’s new brand, Victory Barber & Brand. Inspired by his grandpa’s old school style, Matty’s brand features three products—Super-Dry, Pomade and Claymore.

See all the photos from the Victory Barber & Brand presentation!

We caught up with Matty in our Connection Center so we could get all the details on his new brand and its products. Watch Matty explain in the video below! 

Check out some of the looks created using these new men’s grooming products!