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Beards 101: A Guide To Trimming & Caring For A Healthy Scruff

Beards 101: A Guide To Trimming & Caring For A Healthy Scruff

Whether you’re a famous and celebrated "beardsman" or you are just a newbie who's or embracing the quarantine beard trend, know this: There is more to growing a beard than simply not shaving. Grooming, proper cleansing and maintenance is KEY to rocking a majestic beard that looks good, feels good and increases your sense of manhood. That's why we asked Matty Conrad, Founder of Victory Barber & Brand™ and 2018 Canadian Barber of the Year to share everything you need to keep your beard full, soft and always looking handsome.
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4 Blow Drying Tips To Teach Male Clients

4 Blow Drying Tips To Teach Male Clients

It’s no secret, most male clients aren’t pros when it comes to using a blow dryer. If clients are struggling to recreate their style at home, it might be time for a lesson while they are in your chair. Below, Victory Barber & Brand™ Founder Matty Conrad (@mattyconrad) breaks down four easy steps to teach male clients how to master the blow dry. Scroll down to check them out!
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Men’s Grooming: 4 Steps For Giving Clients A Complete Transformation

Men’s Grooming: 4 Steps For Giving Clients A Complete Transformation

Picture this: Your male client that has been growing their hair long since before quarantine comes in and they say it: They are ready to chop it off. What do you do? What style do you suggest? HOW do you teach them to style at home? We reached out to two of our Stockist partners that have recently given their clients some major transformations and they are sharing their advice. Scroll down for everything you (and your male clients) need to know—from consultation to at-home styling tips. 
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4 Tips For Taking Better Photos

4 Tips For Taking Better Photos

Want to start loading your camera roll with client photos, but don’t know where to start? Or maybe you’re ready to switch from a phone to a digital camera and need more info? Whether you’re a photo novice or pro, Victory Barber & Brand™ Founder Matty Conrad (@mattyconrad) is sharing everything he knows on how to capture the perfect finished photo. Known for his iconic black and white images, Matty is sharing everything from lighting tips to knowing the importance of a personal aesthetic.
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