3 Classic Men's Styles
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Add These Men’s Styling Products To Create Classic Texture
They might not say it a lot—but male clients care about their hair just as much (if not more) than female clients. They just need a little extra help in the right styling direction. So we had Men’s BTC #ONESHOT 2018 Winner and Founder of Victory Barber & Brand™ Matty Conrad (@mattyconrad) stop by The BTC House in LA to break down some classic men’s styles, how to chose the perfect style for any type of client and which products you need for each. Scroll down for everything you need to keep your male clientele handsome even after they leave your chair.
Look #1: Classic, Polished Texture
- High shine
- Smooth, slick combed look
Ideal Client: A straight-haired guy who wants a slicked-back style with a lot of shine.
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“This style was very popular in the ’30s and ’40s, mostly known as the ‘Greaser’ look,” Matty explains. “The main feature of this style is being able to create visible comb and part lines. So having an oil or water-based product, like POMADE—which is water-soluble—will help create a slightly damp, slicked texture, while also giving the look a lot of hold and shine.”
Look #2: Effortless Texture
- Visible, soft separation
- More of a natural vibe
- Increased wave and movement in the hair
Ideal Client: This style will work with any hair type, fine, straight or curly. Great for a client that doesn’t mind extra styling in the morning.
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This style is for your client that is looking for that modern James Dean-vibe. “It’s the male version of Beyoncé’s ‘I woke up like this.’ The style is effortless and has volume and movability,” Matty explained. So what’s the key to creating this style? The matte finish. “If the styling product has an oil-base, it can weigh the hair down which kills volume. Choosing a product like Super-Dry will amplify the volume and give the look a soft finish.”
Look #3: Gritty, Rockstar Texture
- Extreme separation
- A lot of definition
- Aggressive texture
Ideal Client: Clients with any type of hair texture.
PRO TIP: If the client has ultra-fine hair but still wants this kind of look, prep the hair with PRIMER and use a texture powder before working in CLAYMORE.
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“Because this style features such aggressive separation, it’s really important to choose a product that has an extreme hold and doesn’t have an oil base,” Matty explains. “Claymore has a beeswax base, so the style will stay in place all day. Oil-based clay products tend to break down throughout the day, meaning the style will fall flat after awhile.”